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Become a part of a local network with a global reach. BNI Members around the world meet in-person or online to pass billions of dollars worth of referrals to each other every year.
In today's competitive market, traditional advertising methods often fall short. Business owners and entrepreneurs are increasingly turning to referral marketing—a strategy that leverages personal recommendations to drive new business. This approach not only builds trust but also accelerates growth by connecting you with clients who are pre-disposed to value your offerings.
Business Network International (BNI) stands at the forefront of referral marketing, offering a structured and supportive environment where professionals can exchange high-quality business referrals. With over 340,000 members across 76 countries, BNI provides unparalleled opportunities to expand your network and grow your business.
BNI is built on a set of guiding principles which form the foundation on which Members interact, conduct themselves and fulfill their goals. At BNI, we're Changing the Way the World Does Business®.

Be willing to give first, before you expect to gain. Giving unconditionally creates a better world for everyone and creates important opportunities and lasting relationships.

We honor our traditions and look to a brighter future fueled by innovation, optimism, and excitement.

Building strong relationships creates an environment of trust and support that yields happiness, opportunity and meaning.

Your value grows as you develop your knowledge and skills. Create a curriculum based on the person you want to become and follow that curriculum to get yourself there.

We keep the promises we make, especially when it is hard to do so. This creates trust and supports strong relationships.

We find the good in everything that happens to us, and that propels our lives forward. Finding the good in every person enables us to attract terrific people, opportunities, and wealth.

We appreciate that recognition fuels the growth of successful organizations. The person who masters the art of recognition attracts success, meaning, and happiness.
The best way to find out more about how BNI works is to visit a local chapter meeting and see for yourself what it's like. Each chapter has a personality of its own, and finding where you fit best helps you to get connected.
Discover all the reasons to join a BNI Chapter in Your Area.
BNI members tend to find value in one (or more) of the following areas:
| Our Mission | Our Vision |
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The mission of BNI is to help members increase their business through a structured, positive, and professional "word-of-mouth" program that enables them to develop long-term, meaningful relationships with quality business professionals. |
We're building a thriving community of professionals who believe that investing in others' success is the path to prosperity. This community together with the global BNI community "Is changing the way the world does business." |